THE ATLAS OF TOMORROW ✦ WING 02 OF 06

The Atomic Age & Googie

After 1945 the atom got a publicity makeover. It sold breakfast cereal, shaped roadside diners, and built a nine-sphere molecule 335 feet over Brussels. Googie architecture gave the whole thing boomerang roofs and starburst signs. Glamour, with a half-life.

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The Atomium in Brussels, nine stainless steel spheres against the sky
The Atomium, Brussels ✦ Built for Expo 58, meant to be temporary

IN THIS WING

Workers assembling the Atomium spheres during construction in 1958

FEATURE 01

The Atomium, Brussels’ Futuristic Marvel Born in 1958

An iron crystal magnified 165 billion times, assembled by men in flat caps. The construction photos are as thrilling as the finished landmark.

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FEATURE 02

Kix Cereal Sold an Actual Radioactive Nuclear Ring to Children in 1947

Fifteen cents and a box top bought a spinthariscope you could hold to your eye and watch atoms decay. The Atomic Age, aisle five.

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1947 Kix cereal advertisement for the Atomic Bomb Ring premium
Retro-futuristic mid-century set design from Fantastic Four: First Steps

FEATURE 03

The Set Design from Fantastic Four’s Mid Century World

Kasra Farahani’s production design imagines a 1960s that kept its promises: monorails, sunken lounges, and optimism as a building material.

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FEATURE 04

Midcentury Gingerbread Houses to Celebrate the Season

Butterfly roofs and clerestory windows, rendered in icing. Case Study houses you are allowed to eat.

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Gingerbread house shaped like a midcentury modern home with a butterfly roof
Vintage retro futuristic illustration of a gleaming imagined city

FEATURE 05

Glorious Retro Futurism From the Past Century

Eighty years of tomorrow in one gallery: finned rockets, glass cities, and the unshakable certainty that the future would be gorgeous.

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One transmission a month. Curated retro-futurist art, design, and the occasional flying car. From the makers of Moss & Fog.